Brand experience is the experience someone has with your business from every interaction with your brand, whether direct such as buying something from you, or indirect such as hearing about you from a friend. All interactions are experiences, and all experiences impact how a person feels about you, ultimately resulting in whether or not they buy from you, and what they tell others about you. Knowing how to create excellent brand experience will lead to happier customers, customers that are loyal to your business, and to customers that speak positively about you to others, leading to more business.
This course focuses on how to create brand experience excellence in today's world. We discuss the true difference between excellent brand experience and poor brand experience, as well as the steps you can take to create lasting brand experience excellence. You'll learn the list of things that are most important to a customer, and how to ensure you deliver them consistently. You'll also learn what to do when a customer issue occurs, and how to turn that experience around into positive brand experience. By the end of this course you will know what matters most to your customers, how to deliver it, and steps to creating lasting brand experience excellence, resulting in more loyal customers and positive word of mouth about your business.
Estimated Time: 2 to 5 hours
After completing this course you will be able to:
Course Certificate Requirements:
Learners must achieve a minimum test score of at least 70% to meet the minimum successful completion requirement for a Launch365 Course Certificate.
*Learners have up to 3 attempts at testing