Marketing is the skill of getting your business and product out to the right people, to gain interest, and ultimately customers and sales. Being able to build a good marketing plan that will lead to a business's marketing goals is critical, especially during the early phases of the business where there is often not a lot of room to miss revenue goals. Marketing skill can also have a huge impact on the amount of time and money needed to gain customers, which could have a big impact on the long-term success of the business.
This course is about better understanding who your customers are, and how to best position yourself to reach them. We will cover core marketing concepts such as target market and market positioning, as well as the fundamentals in building a marketing plan. We will discuss different marketing streams and tactics that can be used, including some of the pros and cons to each. By the end of this course you will be able to build a detailed marketing plan for your business that aligns with your marketing goals.
Estimated Time: 2 to 5 hours
After completing this course you will be able to:
Course Certificate Requirements:
Learners must achieve a minimum test score of at least 70% to meet the minimum successful completion requirement for a Launch365 Course Certificate.
*Learners have up to 3 attempts at testing